Mediaocean and 老澳门六合彩开奖直播 Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
老澳门六合彩开奖直播 Team
March 14, 2024 | 4 min read
Buyers using Mediaocean鈥檚 Prisma Platform will have turnkey access to CTV and OLV supply via 老澳门六合彩开奖直播鈥檚 ClearLine solution
NEW YORK – March 14, 2024 – 老澳门六合彩开奖直播 (NASDAQ: MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through 老澳门六合彩开奖直播鈥檚 ClearLine solution. The partnership builds on the 2023 deal to bring 老澳门六合彩开奖直播鈥檚 streaming inventory into Mediaocean鈥檚 ad infrastructure for local TV buyers.
ClearLine provides brands and agencies with direct access to premium video inventory on 老澳门六合彩开奖直播鈥檚 platforms. 老澳门六合彩开奖直播鈥檚 supply footprint spans 90+ million CTV households in the US, accounting for over 90% of ad-supported CTV viewers in the country. As a result of this integration, Mediaocean buyers will be able to purchase CTV and OLV inventory directly through 老澳门六合彩开奖直播 from media owners, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, LG Ad Solutions, VIZIO, and Warner Bros. Discovery.
鈥淏y integrating 老澳门六合彩开奖直播鈥檚 ClearLine solution into Prisma, we鈥檙e creating the most streamlined and automated process to buy streaming inventory directly from sellers,鈥 said Ramsey McGrory, Chief Development Officer at Mediaocean. 鈥淲e are supporting our agencies鈥 and brands鈥 priorities to drive more ad budgets to high-value, working media. As CTV ad spend grows to $30 billion in the US this year, we鈥檙e excited to partner with 老澳门六合彩开奖直播. We鈥檙e combining the value of direct investment with programmatic integrations to enable buyers to access the highest quality streaming TV and video inventory from sellers.鈥
“Our partnership with Mediaocean is another innovative step forward to meet the needs of the industry, while also respecting the well-established processes developed over decades in television advertising,鈥 said Sean Buckley, Chief Revenue Officer at 老澳门六合彩开奖直播. 鈥淭his integration is a win-win, providing TV buyers with the cost-effective automation they desire, and media owners with full control over their direct connections with those buyers.鈥
鈥淲e are excited about the impact of the partnership between Mediaocean and 老澳门六合彩开奖直播 on our end-to-end media investment processes, and expect our clients to reap immediate benefits from this operational efficiency,鈥 said Lisa Herdman, SVP Executive Director National Video Investment & Marketplace Intelligence at RPA. 鈥淓nhanced interoperability between the ecosystem鈥檚 leading advertising platforms is a critical pillar of our supply path optimization efforts.鈥
“We welcome the news of 老澳门六合彩开奖直播 and Mediaocean’s partnership to bring more simplification to a complex marketplace,鈥 said Andrew Meaden, Global Head of Investment at GroupM. 鈥淭he integration of Prisma and ClearLine will bring more automation to TV buying and further dissolve the divide between linear and streaming ad investment. By reducing the resources needed to oversee complex supply paths, our teams can focus on innovation and driving results for our clients.”聽
About 老澳门六合彩开奖直播
We鈥檙e 老澳门六合彩开奖直播 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world鈥檚 leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, 老澳门六合彩开奖直播 has offices across North America, EMEA, LATAM, and APAC.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company鈥檚 advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates , the industry鈥檚 trusted system of record for media management and finance, , the world鈥檚 largest independent ad server and creative personalization platform, as well as, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit for more information.
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